Aparthotel brand Native Places has announced plans to add five new properties by 2025.
The group currently operates six aparthotels across London, Manchester, Glasgow and Edinburgh, and will rebrand the existing Kings Wardrobe property in the City of London as Native King’s Wardrobe, St Paul’s later this year.
Native said that revenue was up 4 per cent more than predicted in 2022, with the average length of stay increasing from 1.5 days to 2.5-3 days.
Planned openings in Birmingham, Cambridge, Cardiff and Oxford are “being considered” – all of which would represent new destinations for the brand.
Business Traveller has reviewed several Native properties in recent years, including:
Commenting on the expansion plans Olivia Immesi, managing director at Native Places, said:
“This is a very exciting time for Native Places as we expand operations further across the UK. The future of aparthotels worldwide, and in particular in the UK, is significant.
“We are seeing a pent-up demand for extended stays and it is our mission to provide travellers with a more integrated home from home experience that offers the freedom and flexibility when our guests are travelling for work or hoping to relax in a larger space, during a long-term stay.
“We want to give our guests a story worth sharing, whether it’s about historical architecture, interesting design or a fascinating local community – we believe the best stories are found in the people and places we meet and experience.
“That’s why for each Native property, we celebrate the heritage of the building and we encourage our guests to live like a local and meet the creatives at the heart of the community.
“Looking forward we are placing greater investment to boost the value of a stay with us in order to attract the newer generation of guest.
“It is imperative for aparthotel and hotel brands to adapt and engage guests with F&B concepts that offer both convenience and experience, especially in response to the rise of food ordering apps.”
