Hospitality group Sircle Collection has unveiled a new hotel brand and plans to open a London property later this year.

Sircle Hotels brand will sit alongside existing brands within the Sircle Collection including Sir Hotels, Max Brown Hotels and Park Centraal Hotels.

The 81-room Sircle London is scheduled to open this autumn, and will be housed within an existing building on Devonshire Square close to Liverpool Street station.

Business Traveller understands the property currently houses private members venue The Devonshire Club, although this has not been confirmed by Sircle Collection.

Features will include Seven North restaurant by Israeli chef Eyal Shani, as well as The Cover members club, a yoga studio and fitness centre,  and an outdoor botanical courtyard.

A second Sircle hotel is also slated to open in Milan in spring 2024, within the city’s Torre Velasca. The property will offer 72 penthouses on floors 19 to 26 of the building, as well as a spa and 17th floor private members club.

Amsterdam-based Sircle Collection was founded in 2011, and currently comprises four hotel brands across 13 locations.

Outside of the launch of Sircle Hotels the group also plans to open private members clubs under The Cover brand in Vienna and Amsterdam this year, as well as Max Brown hotels in Milan, Athens and Vienna (also in 2023), a Rotterdam property under its extended stay Àterre brand in spring 2024, and a Prague property under its boutique Sir Hotels brand in autumn 2024.

Commenting on the news Liran Wizman, founder of Sircle Collection, said:

“We are absolutely thrilled to be expanding further into Europe, and at such a pivotal moment for Sircle Collection’s evolution.

“It’s always been a dream of ours to open a property in London, and offer something compelling and distinctive to the city, as well as introduce London to The Cover, our global member’s club.

“Likewise, the opening of Sircle Milan will add a new and exciting dynamic to the ever-evolving brand.”

For our recent round-up of more than 50 new and upcoming hotels in London, see:

New and upcoming London hotels (2023),