Hospitality major, Ennismore, has signed its first standalone branded residences project in Dubai.

It has reached an agreement with Dubai-headquartered real estate developer Roya Lifestyle Development to build the SLS Residences The Palm Dubai property.

Set to open in 2026, SLS Residences The Palm Dubai will be housed in a newly built, low-rise development, offering approximately 113 luxurious branded residences comprising two-, three-, and four-bedroom apartments.

Residents will have access to a beach club, as well as full use of an exclusive clubhouse, an infinity pool and a fitness area.

The property’s ground floor will have 13 flagship residences (two-four bedrooms), each with its own private garden.

Its 1,000 sqm social house will be available exclusively to residents offering a wellness space including fitness facilities and treatment rooms; a lounge with facilities for private dining; a gaming room and a kids club.

Ennismore added that at SLS Residences The Palm Dubai, it would be undertaking “collaborations with leading developers, architects, designers, and chefs” to replicate the experience from its SLS hotels.

Louis Abi Abboud, chief development officer and deputy head of Middle East, Africa and Turkey at Ennismore, said, “This project will be the first of its kind in The Palm Jumeirah, combining SLS’s theatrical experiential designs and unique culinary experiences, bringing an iconic luxury lifestyle brand to the market in a new way.”

The new residential development is located at the top of the West Crescent, allowing residents direct and exclusive beach access and impressive 360-degree sea views extending to the Downtown Dubai and Dubai Marina.

Rami Hussein, CEO of Roya Lifestyle Development, added, “We are delighted to be entering the Dubai market with our first project, a branded residence and collaboration with SLS. We are looking forward to delivering a range of properties to the market with a key focus on high-quality finishings and world-class amenities.”

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Ennismore was founded in 2011 by Sharan Pasricha, and entered into a joint venture with Accor in 2021 to create a new autonomous entity, with Accor being the majority shareholder. Ennismore has 13 brands and over 100 operating hotels with a further 140 in the pipeline. Globally, Ennismore currently has eight operational branded residences projects including Hyde Beach Miami and SLS Puerto Madero Mexico, with a further 20 branded residences in the pipeline globally, including SLS Cancun, SO/Uptown Dubai, Mama Shelter Dubai and Mondrian Gold Coast in Australia.

In the Middle East, Ennismore existing portfolio consists of five operational properties, with a pipeline of 23 more, including 25hours Trojena, SLS Red Sea, Mondrian Abu Dhabi and Mondrian Riyadh Al Malga.