Dubai-headquartered Jumeirah Hotels and Resorts has announced a new partnership with F1 team Williams Racing.
Jumeirah Group, a member of Dubai Holding, operates a portfolio of over 6,500 keys across 26 luxury properties in the Middle East, Europe and Asia.
One its most recent openings is the Jumeirah Gulf of Bahrain Resort and Spa. We recently carried an in-depth feature about the new property which you can read here.
Bahrain is also where the inaugural F1 race of this season will take place on March 5.
Jumeirah’s Bahrain property is located 10 minutes from the Bahrain International Circuit.
Jumeirah said that the latest partnership with Williams Racing will offer its guests “curated events at Grand Prix locations around the world.”
Alexander Lee, chief commercial officer at Jumeirah Group, said: “We’re thrilled to unveil our partnership with Williams Racing, one of the most iconic brands in the world of Formula One. Together with Williams Racing, we look forward to introducing our signature Jumeirah Hotels and Resorts experience to Formula One fans around the world.”
James Bower, commercial director at Williams Racing, added: “Jumeirah has an ambitious vision of growth and a dedication to excellence that resonates with our values and the journey we are on. Jumeirah’s strategic growth trajectory has led them to Williams Racing and we look forward to developing and elevating these very special experiences with their incredible hospitality expertise throughout this season and beyond.”
In another significant development for F1 and the Middle East, Qatar Airways has become the Global Partner and Official Airline of Formula 1 in a five-year deal that will see it retain that position through to the 2027 season. In addition to the global partnership, Qatar Airways will also be the Title Sponsor of three Grands Prix this year: The Qatar Airways Emilia Romagna Grand Prix (May 19-21), the Qatar Airways Hungarian Grand Prix (July 21-23), and the Qatar Airways Qatar Grand Prix (October 6-8).
