Kerzner International’s fitness-focused Siro brand to launch in Dubai

4 Dec 2022 by Hannah Brandler
Siro One Za'abeel, Dubai

Kerzner International has announced plans to open its first hotel in Dubai under its Siro brand.

The fitness and wellbeing-focused hotel brand launched in 2021, with the first Siro (pronounced Sigh-Row and styled SIRO) set to open in Porto Montenegro in early 2024.

Kerzner International creates fitness-focused hotel brand

Each hotel under the brand is customised to the city in which it is built, with holistic fitness and wellbeing programmes designed for each guest. These include an optional 3D body scan to provide personalised data to develop a tailored programme for every individual.

International sports teams AC Milan and Olympic athletes Ramla Ali and Adam Peaty will serve as experts and collaborate with in-house teams to shape the guest experience.

Siro One Za’abeel is scheduled to open its doors in late 2023 within one of the two high-rise towers of mixed-use development One Za’abeel in Dubai.

The hotel will include a fitness club across two floors with a 1,000 sqm gym with dedicated spaces for yoga, meditation and group classes. There will also be a Recovery Lab with cutting-edge technologies, cryo, infrared and oxygen therapies, physiotherapy, acupuncture and stretching, as well as dedicated mindfulness coaches and nutrition experts.

On-site restaurants will also work with local producers to serve organic and seasonal meals.

Siro One Za'abeel, Dubai

Philippe Zuber, CEO of Kerzner International, said:

“Siro represents Kerzner’s continued ambition to break boundaries in the hospitality industry, and it will transform the fitness and recovery hospitality experience. Going far beyond the expected by combining our renowned excellence in developing truly exceptional hotels and experiences, with the invaluable insight and expertise from a world-class selection of international athletes, the result will be a curated, bold guest experience with powerful opportunities to excel. Our aim is to expand the Siro community globally and we look forward to partnering with developers and investors in key global destinations.”

Issam Galadari, CEO of Ithra,added:

“Siro is a bold, innovative new Kerzner brand. It will serve a global community focused on health and wellbeing with a destination offering yet to be seen in Dubai and in the hospitality sector. We are proud to be a developer and partner in this unique project and look forward to building this iconic development in Dubai’s One Za’abeel.”

Kerzner International also owns One and Only Resorts, Atlantis Resorts and Residences and Mazagan Beach and Golf Resort.

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