Hilton has opened its first property under its Motto by Hilton lifestyle brand in Europe.
Motto by Hilton Rotterdam Blaak is located in a refurbished bank in the seaport city. Designers have retained the building’s original staircases, a vault door and wooden panelling, while red, yellow and blue colour schemes highlight the influence of Modernist art.
The hotel offers 108 rooms with streaming services on 55-inch TVs, conveniently located power outlets and “flexible sleeping setups” to allow for larger family and friend groups, with layouts including standard beds, bunk beds and flex beds that stow into the wall. There are also 14 connecting rooms.
Dining facilities include Motto Commons, a hub where guests can meet, work or socialise over light bites, drinks, tea and coffee, as well as fish restaurant Pesca which will offer dynamic pricing that adapts according to demand throughout the day. There will also be grab and go options for those on the move.
The hotel is within walking distance of Blaak underground station, shopping and eating destination Markthal and the Cube Houses.
Simon Vincent, executive vice president and president, EMEA, Hilton, said:
“We are thrilled to introduce this rapidly expanding brand to Europe. Building on Hilton’s legacy in the Netherlands, Motto by Hilton Rotterdam Blaak brings a new and exciting aspect of Hilton’s award-winning hospitality to this wonderful city, offering sustainable dining and a central location that is perfect for exploring everything Rotterdam has to offer.”
Theodora De Souza, brand leader, Motto by Hilton, added:
“With flexibility, locally influenced design and authentic local experiences at the forefront of each Motto by Hilton hotel, the brand has proved a hit with travellers since its launch in 2018. We are thrilled to debut the brand in Europe with the opening of Motto by Hilton Rotterdam Blaak and look forward to welcoming guests – especially those in larger travel groups thanks to our Confirmed Connecting Room capabilities – to enjoy a fully customisable stay in this exciting city.”
As Hilton’s first lifestyle property in The Netherlands, Motto by Hilton Rotterdam Blaak joins 14 trading hotels in the Netherlands, including Hilton Rotterdam and the recently opened Doubletree by Hilton Sittard.
The Motto by Hilton brand was launched in 2018, and was described at the time as an affordable chain of micro-hotels in urban centres, combining a hostel vibe with private rooms and hotel perks.
