Radisson Hotel Group has announced plans to add around 150 properties under its midscale Park Inn and Suites brand in India.
The group has entered into a strategic alliance with Ruptub Solutions Private Limited – which operates a chain of more than 1,000 Treebo hotels across India – to “identify and convert quick-to-market opportunities” for the Park Inn and Suites brand.
The midscale offering has been adapted for the Indian market, and has been based around the tagline ‘Inviting Modern Comfort’.
Hotels will average in size between 50 and 70 rooms, and will offer “inviting social spaces, a welcome corner, a fitness centre, services like free wifi, and signature breakfast options”.
Radisson wants to double its Indian portfolio by 2025, and said that it intends to “catalyze the Park Inn and Suites by Radisson brand by way of master franchise, collaboration, and brand development agreements with high-quality hotel development partners”.
The group added that the brand had been customised “to fuel Radisson Hotel Group’s next phase of growth in tier 2 to 5 markets” – at present over 50 per cent of the group’s Indian portfolio is located in tier 2 and 3 markets includingKatra, Surat, Nashik, Bhopal, and Jammu, where it says it has “benefitted by being the first mover”.
Recent openings in the country include The White Hotel Katra, a member of Radisson Individuals, and Radisson Resort Goa Baga.
Commenting on the news Zubin Saxena, managing director and vice president operations, South Asia, Radisson Hotel Group, said:
“We are excited to announce the launch of Park Inn and Suites by Radisson in India. With over two decades of operations in India, the launch of this brand in the market marks new opportunities for the Group as we continue to expand and strengthen our footprint across the country.
“We have dedicated all our efforts toward developing an indigenous brand architecture that will unlock economies of scale for the Group. We are delighted to have Ruptub Solutions as our trusted partner.
“This partnership is a timely and critical step toward our brand-building journey and meeting the growing demand of the discerning Indian traveller for high-quality accommodation.”
