Marriott International has unveiled its latest extended stay brand – Apartments by Marriott Bonvoy.

The group said that it was “seizing upon growing consumer interest among families and friends seeking more space for stays, propelled by the blending of work and leisure travel, and the desire among younger travellers for wider accommodations options”.

Marriott said that the new brand would be positioned in the upper-upscale and luxury segments, distinguished from the group’s existing extended stay concepts in that they will not provide traditional hotel services such as food and beverage, meeting spaces and retail.

Apartments will feature a separate living room and bedroom, full kitchen, and in-unit washer and dryer.

No locations have been given for the brand at this stage, but the group said that it expected Apartments by Marriott Bonvoy to bring the serviced apartment concept to guests in the US and Canada.

Marriot’s existing longer stay brands include Residence Inn, Marriott Executive Apartments (which operates in Asia, Europe, Middle East, Africa, and Latin America) and Homes and Villas by Marriott Bonvoy – the last of which was launched in 2019.

Last year Marriott published details of what it called “a bevy” of new and forthcoming extended stay properties across its Element, Residence Inn and Towneplace Suites brands.

Marriott outlines growth of extended stay brands

The group said the Apartments by Marriott Bonvoy concept would target both new-build and conversion opportunities, “with a design approach similar to the company’s successful Autograph Collection and Tribute Portfolio lodging brands, which offer consumers independent, uniquely distinguished hotel experiences”.

Commenting on the news Stephanie Linnartz, president, Marriott International, said:

“Travellers planning vacations and long business trips today are seeking more choice in accommodations, and the introduction of Apartments by Marriott Bonvoy responds to those trends while offering developers a premium product backed by our trusted name and distribution platform.

“With Apartments by Marriott Bonvoy, guests will be able to shop a wider array of accommodation options within the Marriott Bonvoy portfolio, growing their loyalty to the portfolio and its range of brand offerings.”

The extended stay market continues to grow rapidly worldwide, with Radisson Hotel Group opening its first extended stay property in Western Europe last year, and Wyndham Hotels and Resorts recently unveiling its Echo Suites Extended Stay by Wyndham concept.

For our recent feature on the thriving serviced apartment sector, see:

Serviced apartments: Community spirit