British Airways has announced a new partnership with ride-sharing company Uber.

Members will be able to link their Executive Club and Uber accounts, allowing them to earn one Avios for every £1 spent on any ride booked on the Uber app in the UK, “whether that be by car, coach or train”.

The account linking capabilities will launch “later this month”, and as an incentive members will initially earn 250 bonus Avios when they link accounts via the Uber app.

An exact go-live date for the partnership has not been given, but BA said that “All British Airways Executive Club Members will be able to collect Avios through the Uber App by the end of the month”.

Commenting on the news Ian Romanis, head of retail and customer relationship management at British Airways, said:

“Avios helps to open up the world, wherever our customers wish to travel. From beach holidays in the Indian Ocean, to city breaks in Europe and beyond, it’s such a valuable currency that is so easy to collect – our Members can do this easily as part of their everyday lives. We’re thrilled to welcome Uber on board in helping to bring our customers travel plans to life.”

The new partnership is the latest in a string of Avios announcements over the last couple of weeks, including:,