The Hoxton brand has announced plans to open seven new European hotels by early 2024.
This includes the brand’s fourth hotel in London which is set to open in December in Shepherd’s Bush, along with debuts in Brussels, Berlin, Edinburgh, Vienna and a second property in Amsterdam next year.
These openings will be followed by the launch of a property in Dublin in 2024. The openings include new features, such as the third outpost of the co-working space Working From in Brussels, an events auditorium in Vienna and a late-night music venue in Dublin. For further details, see below.
The brand says:
“The Hoxton’s upcoming expansion reflects the strong bounceback it has seen since the challenges of the pandemic, with many of its operating properties hitting pre-pandemic levels and making record-breaking restaurant revenue, which is hugely positive when the travel industry faced slow recovery.”
Brussels (spring 2023)
The property will occupy a brutalist-style tower building and the former European headquarters of IBM, located north of the city centre – close to the Botanical Garden and the Northern Business District, and within walking distance of Grand Place.
The hotel will include 198 seventies-inspired rooms, a double-height lobby, bar and restaurant, a rooftop bar and terrace with city views, and The Apartment meeting and events space.
The building will also be home to the brand’s third outpost of its co-working concept Working From, which currently has locations in London’s Southwark and Chicago. Working From will occupy four floors of the building, with open desks, studios, breakout spaces, and communal pantries on each floor.
Amsterdam (spring 2023)
The Hoxton will return to the city with a second property in the Eastern Docklands district, following the opening of its first hotel on the Herengacht in 2015. It will be a ten-minute cycle ride from Centraal Station and 15-minutes from its sister property.
Ennismore Design Studio has once again collaborated with local design studio Nicemakers to transform the Lloyd Hotel into a Hoxton, preserving the building’s original and listed architectural details such as the stained-glass windows, timber panelling, wooden floors and tile setting out inspired by German Brick Expressionism.
The hotel will feature 136 rooms, including some new ‘Biggy Bunk Up’ category rooms with bunk beds, a light and airy ground floor lobby and restaurant, a large outdoor terrace, and The Apartment meeting and events space.
Berlin (summer 2023)
The German outpost will be located in Charlottenburg in West Berlin, a few minutes from the Kurfürstendamm (Ku’damm) shopping area.
Ennismore Design Studio will convert a former hotel into the new brand, taking inspiration from the neighbourhood. The hotel will have 234 rooms in varying sizes, each with Art Nouveau-inspired forms and soft, faded tones. Further features will include an open lobby, cocktail bar, restaurant, and coffee shop, and The Apartment, a 1920s parlour-inspired meeting and events space.
Edinburgh (summer 2023)
This hotel in the Scottish capital’s Haymarket neighbourhood will include 211 rooms split on either side of the street and spread across ten stitched-together townhouses. The design will include Georgian features, block colours, subtle textures and locally sourced materials.
The property will also include a lobby, restaurant, large event spaces and a gallery, as well as three ‘Hox Homes’: three-bedroom self-contained apartments for long-stay accommodation.
Vienna (late 2023)
This new hotel will be located in Stadtpark in a 1950s modernist building, which was the former headquarters of Austria’s Chamber of Commerce.
Ennismore Design Studio will restore and reclaim original features of the building, and incorporate inspiration from its history and local streets into the design process.
The hotel will have 196 bedrooms, a spacious lobby and coffee bar, a restaurant and terrace, rooftop bar and pool, a basement speakeasy, and The Apartment meeting and events space.
It will also be home to an events auditorium, a first for the brand, and will feature a calendar of live entertainment in the city.
Dublin (early 2024)
Last but not least is the brand’s debut in Ireland, with the red-brick heritage building of the former Central Hotel and its Library Bar on Exchequer Street set to be restored for the opening.
Once restored, the hotel will have 129 rooms, an open lobby, café and wine bar, restaurant, and The Hoxton’s first late-night music venue.
The Hoxton brand launched in London’s Shoreditch in 2006, and is part of global lifestyle hotel company Ennismore, in which Accor holds a majority stake.
The Hoxton has 11 hotels open across Europe and North America in locations including Paris, Amsterdam, Rome, Barcelona, New York, Portland, Chicago, Downtown Los Angeles, and three London hotels in Shoreditch, Holborn and Southwark.
The company said that, while it has faced staffing challenges like the rest of the hospitality industry, it has partnered with nonprofit organisation Saira Hospitality for its upcoming Shepherd’s Bush opening. The initiative runs pop-up hospitality schools and trains people from disadvantaged backgrounds. Over the course of 2022/2023, The Hoxton says that its expansion will create over 800 jobs across its European cities.
