Saudi giga project Neom has entered into its first agreement with a hospitality brand to open two hotels within the mega development.
Hotel Development, the Neom hospitality division, has inked a deal with Ennismore as its inaugural hotel partner.
The deal will see two of Ennismore’s brands – 25 Hours Hotels and Morgans Originals – open properties in Trojena, Neom’s mountain tourism destination that features a ski village.
The 25 Hours team, together with founder Christoph Hoffmann and Berlin’s Studio Aisslinger, are working on a bespoke design concept for its offering in Trojena. The futuristic architecture of the building will reportedly include nods to science-fiction movies as well as to the alpine heritage of the brand. It will have an in-house cinema, a farm-to-table restaurant, a bike workshop with co-working spaces, as well as a rooftop restaurant with a pool.
The Morgans Originals hotel will feature four dining outlets and a 2,000 sqm spa and bathhouse, in addition to an architecturally striking ski slope roof and rooftop pool bar overlooking the dramatic Trojena mountains. The hotel will also feature an eight-story vertical core with microclimates and immersive art experiences.
Chris Newman, executive director, Hotel Development at Neom, said: “Hotel Development aims to accelerate human progress by redefining how we travel, stay, and live. Our partnership with Ennismore echoes our mission to pioneer in the space of experiential hospitality in a way that shapes the future of hotels in the kingdom and beyond. With a shared passion for developing differentiated and imaginative hospitality concepts, we look forward to seeing this relationship – and others like it – flourish.”
Gaurav Bhushan, co-CEO of Ennismore, added: “25hours Hotels and Morgans Originals are lifestyle brands rooted in creativity, bringing design-focused spaces and authentic culinary experiences, creating deep connections with our guests. As we grow globally, we are excited for our brands to open in Torjena, a unique setting, which will attract both local and international visitors.”
Neom aims to attract more than five million visitors annually by 2030 and its Hotel Development division aims to support that goal.
Preliminary construction work has already commenced in Trojena, with the main construction work on its ski village due to begin at the end of 2022. In addition to hospitality, the village includes residential components centered around a public plaza, as well as high-end retail and dining experiences. The sides of the mountain extend onto the roof of the village, creating a ski slope skyline that can be activated year-round through various adventure sports facilities.
Saudi Arabia recently announced that it had won the rights to host the 2029 Asian Winter Games in Trojena.