Travel and tourism services provider Seera Group has said that it will work towards boosting seasonal charter services to Saudi Arabia.

To that end, it has partnered with the Saudi Air Connectivity Program, a government initiative that aims to enable and enhance the kingdom’s air connectivity to support the development of the tourism sector in Saudi Arabia, in line with the country’s Vision 2030.

Accordingly, Seera will work with the Air Connectivity Program’s partner airlines to boost air capacity from Dubai to Riyadh and Jeddah, as well as from Kuwait to Riyadh and Jeddah, and also from Doha to AlUla during the peak winter periods.

These flights will run from November 2022 to March 2023 on weekends to offer extra capacity to short-term weekend visitors

Under the new agreement, Seera will source and operate the flights in collaboration with the airlines.

Almosafer, Seera’s travel unit, will support the sales and marketing of these flights on its platforms and also create a dedicated white-label platform to further facilitate sales. Seera will further carry out B2B sales to other agents too.

Khalil Lamrabet, CEO of the Air Connectivity Program, said: “We are excited to partner with Seera to complement the existing air capacity from Dubai, Kuwait and Doha during the upcoming winter season. This partnership will enable us to respond to the increase of traffic demand during the weekends offering our visitors more options to visit the kingdom.”

Majed Alnefaie, CEO of Seera Group, added: “We look forward to working with the Air Connectivity Program to support the tourism agenda of Saudi Vision 2030. The kingdom’s tourism sector is thriving, and we have witnessed incredibly strong demand for travel to and from the kingdom this year. These additional routes will serve to meet this demand and enable more people to explore the kingdom’s many offerings.”

The Seera Group recently said that its gross booking value (GBV) increased by 108 per cent to SAR2.5 billion in Q2 2022, up from SAR1.2 billion in Q2 2021. During the first six months of 2022, Seera achieved a GBV of SAR4.1 billion, up 105 per cent compared to SAR2 billion over the corresponding period of 2021.