IHG Hotels and Resorts has signed an agreement with LRO Hospitality to rebrand an existing hotel in Dresden under its Holiday Inn Express brand.
The 306-key hotel is expected to reopen as part of the IHG family within the next four to six months, and will undergo a full refurbishment to be rebranded to Holiday Inn Express Dresden by the summer of 2024.
The 10-floor property will include a lobby with breakfast area, a gym, and a flexible co-working/shared office space on the first floor.
The hotel group formerly had a property in the city centre under its Holiday Inn Express brand, but this had since closed.
Willemijn Geels, vice president development Europe at IHG Hotels and Resorts, commented on the news:
“Germany continues to be a key market for IHG, and we are delighted to be partnering with LRO Hospitality on bolstering our choice of hotels in the city of Dresden. This particular signing for Holiday Inn Express underscores the suitability of our brands for conversions of existing hotels.”
IHG already has three Holiday Inn properties in Dresden: Holiday Inn Dresden – Am Zwinger (144 keys), Holiday Inn Dresden – City South (89 keys) and Hotel Indigo Dresden – Wettiner Platz (132 keys).
The hotel group has a total of 91 hotels in Germany, of which 79 belong to the Holiday Inn brand. The company also has 25 hotels in the pipeline in the country.
