Easyjet has partnered with technology provider Airfi to trial access to digital services inflight.
The Airfi box portable streaming solution will initially allow passengers on selected aircraft to browse the onboard shop menu, access inflight magazine content and safety information, and play a range of free games.
The service will be available on 27 A320 Family aircraft operating out of Geneva and Basel, with passengers able to connect to the local wifi network via their laptops, tablets or mobile phones.
The Airfi technology is currently used by over 70 airline and rail operators, and CEO Job Heimerikx said that “The team at Easyjet has challenged us to bring forward best-in-class solutions, innovative business models and to explore a fully customized solution that will further enhance the inflight experience for its customers”.
Meanwhile Easyjet’s director of inflight retail Simon Cox commented:
“We selected Airfi to work with us having been impressed by their overall capabilities and the flexibility of their systems and platforms.
“We are confident they are the right partners to support us in realising our ambitions to deliver an industry-leading, digital onboard experience for our customers across Europe.”
In 2017 Easyjet announced plans to offer an inflight entertainment offering in partnership with digital platform provider Immfly. The service launched on five aircraft, with passengers able to access “curated content”, “valuable information” and “offers and services” through their personal devices.
However the service did not end up being rolled out across the carrier’s fleet, and Easyjet is not currently listed as a customer on the Immfly website.