Wyndham Hotels and Resorts has purchased European hotel brand Vienna House in a deal worth $44 million.

The “tuck-in” acquisition will see the group add around 40 mid and upscale Vienna House properties to its portfolio, equating to over 6,000 rooms.

Going forward the brand will be known as Vienna House by Wyndham – the group’s 23rd brand.

Berlin-based HR Group – the new owner of the Vienna House hotel company – will continue to own or lease and operate existing Vienna House hotels under long-term franchise agreements with Wyndham.

A total of 28 of the Vienna House properties are located in Germany, with the group having itself acquired 19 hotels from the Arcona Group in 2019.

Vienna House to add 17 properties across Germany and Switzerland

The brand does not currently have a presence in the UK, although in 2020 it was reported that planning permission had been granted for a Vienna House hotel located next to St Columba Gaelic church on St Vincent Street in Glasgow’s city centre.

Ruslan Husry, sole shareholder and chief executive officer of HR Group, said that the firm had found “an excellent like-minded partner in Wyndham Hotels and Resorts, sharing the same passion to bring high-quality accommodations where travellers want to be”.

Meanwhile Dimitris Manikis, Wyndham Hotels and Resorts president for Europe, Middle East, Eurasia and Africa, commented:

“Over the past 30 years, the Vienna House brand has built a highly-recognised name for travellers in many European countries.

“The acquisition of the Vienna House brand and our expanded collaboration with our trusted partner, HR Group, mark a key step in expanding our market presence even further, adding immediate scale and capability and supporting our ambitions for growth in important destinations across EMEA.”

wyndham.com, viennahouse.com