Priority Pass has added a new benefit enabling members to access audio-based workouts in partnership with fitness app WithU.
Customers who purchase memberships through prioritypass.com can now redeem free access to over 1,000 workouts “led by world-class coaches”, in what Priority Pass is calling “a first-of-its-kind for a travel experiences programme”.
The group said that the workouts are designed for all fitness levels, and “incorporate the use of a 3D Avatar to help guide members on their form”.
In recent years Priority Pass has been gradually expanding its portfolio beyond a pure lounge access provider, with the addition of options including dining and spa experiences – in 2019 the group also trialled a new scheme giving members access to express lanes at security and passport control at select airports.
Commenting on the news David Evans, Joint CEO of Priority Pass’ owner Collinson, said:
“Since the pandemic, health and fitness has been a bigger priority for everyone across the world. Of course, for frequent travellers, it can be frustrating to break wellness routines.
“Not only do we want everyone to start their journey with Priority Pass, but we’re also looking at how we can provide value through travel-related benefits beyond this.
“Giving members access to WithU’s extensive range of convenient health and fitness workouts means they can keep up their healthy lifestyles, even when on their travels.”