Marriott has opened the latest North American property under its lifestyle W Hotels brand.

The 11-storey W Toronto is located at 90 Bloor Street East in the city’s upmarket Yorkville district, and features a sixth floor lobby and lounge area which Marriott describes as “dripping in jewel tones of ruby, amethyst, and topaz – with curved lines and velvet furniture reminiscent of Toronto’s late 60s and early 70s counterculture movement”.

The hotel’s 254 rooms draw inspiration from Toronto’s theatre district, with beds “flanked by stage-inspired pendant lights and situated in front of a sapphire velvet curtain that can be automatically drawn open or shut”.

Rooms also feature dressing-room style vanity mirrors, “’record-like’ tables in honour of Toronto’s musical legacy” and abstract floral wallpaper and mushroom-shaped accent lights in a nod to nature.

Skylight rooftop bar and restaurant is accessed via a “glowing, opaque orange lift”, and offers Mediterranean-inspired cuisine in an indoor-outdoor setting with nightly DJ performances, while the ground floor Public School coffee house, kitchen and bar features a “playful, unpretentious, plant-forward menu”.

Other facilities include the brand’s signature Living Room lobby lounge for light, shareable bites including jerk chicken skewers and Fogo Island cod cheeks, as well as a fitness centre and five events spaces.

The hotel also features a number of original artworks, including three murals by Dutch-born artist Mikael B, inspired by undersea volcanic eruptions and works by Salvador Dali, Jackson Pollock and Peter Saul.

W Toronto joins the existing W Montreal as the brand’s second Canadian property, with over 60 W hotels now open worldwide.

Commenting on the news Benoit Racle, vice president, brand management, W Hotels Worldwide, said:

“From its street art scene and ongoing musical legacy, Toronto is a natural fit for W Hotels. Our unassuming, playful interpretation of luxury is poised to make W Toronto a regular stop for those living and working in Toronto as well as the perfect place for an out-of-town guest to revel in the city like a local.”

For our four hour guide to Toronto (published in 2019), see:

Four hours in Toronto