Virgin Red has added a new partnership with Virgin Hotels, offering members 2,000 points when staying at participating properties.
To be eligible customers must be members of both the Virgin Red programme, and The Know – Virgin Hotels’ loyalty scheme.
When booking direct with Virgin Hotels members will then receive a promo code within seven days of completing their stay, which can be redeemed for 2,000 points in the account section of the Virgin Red app or website.
Note that the terms and conditions currently state that the group’s hotels in Chicago, Dallas, Nashville, New Orleans and Las Vegas are participating in the offer, but the new UK properties in Edinburgh and Glasgow are not listed.
Last year the Virgin Red scheme was officially opened up to new members, allowing Virgin Atlantic Flying Club members to join Virgin Red and link their accounts together, expanding earn and burn opportunities.
Both schemes use the same currency, following the rebranding of Flying Club miles as Virgin Points in September 2020.
Commenting on the news Doug Carrillo, chief marketing officer for Virgin Hotels, said:
“Since Virgin Hotels launched The Know loyalty and preferences programme, our members have enjoyed the special attention to detail and personal attention they have received from our teammates during their stay. Member-only room rates, upgrades, and offers have also shown how much we value them.
“This new partnership with Virgin Red, where members can earn points for their stays which can, in turn, be used for extraordinary experiences, takes The Know to the next level and rewards our most loyal guests for staying with us.”
