Accor’s Fairmont Hotels and Resorts brand will launch a global partnership with Make-A-Wish next month.
The brand has worked with the children’s wish-granting organisation for almost twenty years in locations across Canada, the US, Europe and the Middle East.
Make-A-Wish has granted over 520,000 wishes in nearly 50 countries worldwide to children with critical illnesses.
Fairmont’s global Wishes Start Here programme will see it provide over 500 one-of-a-kind experiences and raise €1 million in charitable support over the next three years. Experiences might include turning a child into a princess, cowboy or chef for the day, or creating dream vacations for families.
The programme will launch on July 31 with the opening of a custom-made playhouse at Fairmont Grand Del Mar in San Diego, which was designed by five children at Fairmont Scottsdale Princess earlier this year. This will remain on-site in San Diego throughout the summer, with tickets available to the public throughout August and September, and proceeds donated directly to Make-A-Wish.
It will then move on to other Fairmont properties in major regions worldwide.
The hotel brand will also introduce several fundraising events at hotels around the world, including a dedicated ‘Wish Dish’ selection on menus that will include a donation to the foundation. Guests can also donate to Make-A-Wish via the Fairmont website.
Mansi Vagt, global brand leader and VP Fairmont Brand, Accor, commented:
“Fairmont and Make-A-Wish have enjoyed a wonderful relationship, hosting many families and their inspiring children for nearly twenty years. Our hotels are known for being embedded into the fabric of their communities and the work this incredible organization does is very near and dear to our hearts.
“We have been honored to do more than just offer an exciting place to stay, and have worked with the fantastic teams at Make-A-Wish in many of our locations to create unique experiences that turn dreams into a reality for so many children. The magic of one wish can change a life and we’re absolutely delighted to extend this important partnership to our Fairmont hotels globally.”
Luciano Manzo, CEO of Make-A-Wish International, added:
“We are thrilled to have strengthened our partnership with Fairmont Hotels & Resorts and are excited by their renewed commitment to making an impact on our mission globally – to create life-changing wishes for children with critical illnesses around the world.
“For wish kids and their families, an amazing trip can be a transformative experience and the global Fairmont community is uniquely prepared to help make more wishes come true.’’
For more information on hotel partnerships with charities, see Smart Traveller: donating hotel points to charity
