A new Asia Pacific survey by Marriott International revealed that over 81 per cent of respondents believe that in-person engagements with clients is vital for business recovery. Launched earlier this year, the survey, which reached more than 300 business travellers and MICE professionals, is part of Marriott International’s continuous effort to better understand local market needs and demand.

The findings also revealed that 53 per cent of respondents felt face-to-face activities were important to motivating and establishing bonding among teams and building company culture. Over 60 per cent of the respondents elaborated that restrictions on social gatherings and uncertainties regarding international travel remain a concern. A further 40 per cent also stated that providing unique meeting activities and experiences pose a challenge when faced these restrictions.

To support business recovery within Asia Pacific, Marriott International recently launched The 5Gs of Human Connection – a campaign that aims to remind people of the warmth of human connection and encourage people to meet face-to-face again. The 5Gs – representing Gather, Global, Gratitude, Giving and Gourmet – are moments when people connect with each other in meaningful and memorable ways. Each pillar is designed to meet the evolving requirements of professionals and support meeting planners in crafting a memorable experience for their attendees.