IHG Hotels and Resorts has opened its second hotel under its Avid brand in Mexico.

Avid Hotel Tijuana Otay is located in the Otay area, close to Misiones de las Californias and Tijuana International industrial parks and a ten-minute drive to Tijuana International airport.

The five-storey hotel has 126 rooms, a large fitness centre and a grab-and-go breakfast area.

Karen Gilbride, VP of Avid Hotels and Atwell Suites, said:

“The continued growth of the avid hotels footprint in Mexico is another example of the strength of the brand. It’s a high-quality product that filled a void in the market with its dedicated and intentional approach to delivering the most important needs in hospitality. We are showing guests we can consistently deliver an experience that is ‘just right’ for everyday travel.”

The avid hotel Tijuana Otay is owned by Flecha Amarilla and operates under a license agreement with IHG Hotels and Resorts.

Jorge Apaez, COO, Mexico, Latin America and the Caribbean at IHG, added:

“It is very gratifying for me to share the property’s opening with Flecha Amarilla as our business partners because it represents the joint work of two companies committed to developing the tourism infrastructure that’s so critical for Mexico’s economy. The avid hotels brand is disruptive and exciting, with clear differentiators that deliver superior quality, which I am sure will quickly position it as a favorite for travelers in Tijuana, as well other cities in the country where it will soon be available.”

IHG currently has 12 projects underway in Mexico under its Avid Hotels brand, set to open in the next two years in cities such as Guadalajara, Queretaro and Mazatlan.

The Avid brand was unveiled in September 2017, and has been designed to operate under a franchise model, comprising new-build properties offering a minimum of three floors.

Earlier this year the brand opened its 50th property, and has over 150 hotels in the pipeline including the brand’s debut in Canada expected later this year in Vaughan, Ontario.