Westin Hotels & Resorts today announced it has joined forces with Strava, to reward fitness enthusiasts of all types for getting their hearts rates up beginning June 1. Through this new collaboration, 500 Marriott Bonvoy members will have the chance to earn 40,000 Marriott Bonvoy points each by completing the month-long global ‘RunWESTIN Challenge’ using the Strava app.
Westin has consistently supported Global Running Day for more than five years as a means to further encourage guests to stay active while on the road. Westin empowers guests to transcend the rigours of travel through its Six Pillars of well-being: Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well. Inspired by the brand’s Move Well pillar, this new collaboration with Strava continues to build on the industry-leading programming by Westin.
The ‘RunWESTIN Challenge’
Marriott Bonvoy members participating in the Challenge must complete 10 hours of physical activity within the month of June by running, in addition to other types of exercise including walking, biking, wheelchair, and hiking. The challenge of 600 minutes or 10 hours of activity for the month is informed by the American Heart Association’s recommendation of at least 150 minutes – roughly 2.5 hours – of physical activity per week. Upon completion of the Challenge at the end of the month, 500 participating members will then be selected at random to receive 40,000 Marriott Bonvoy points each.