Air France has announced plans to launch a brand new first class cabin next year.

The carrier said that the new La Première cabin would launch during the 2023 / 2024 winter season, and would be “the longest on the market”.

Few details have been released on the forthcoming product, with Air France stating that it is currently in the design phase, but the airline did say that “The future cabin will be the longest on the market and will offer up to three modular configurations that can be fully privatized for an even more exceptional journey: a seat, a sofa and a fully flat bed”.

The carrier also said that the new La Première cabin would be available on a larger number of aircraft than at present, adding that the move “confirms the airline’s commitment  to continue to offer its most exclusive and elegant service”.

The announcement comes just weeks after Air France unveiled its new business class suite with sliding door, which will be fitted to selected B777-300 aircraft later this year.

Air France unveils new business class seat with sliding door

The airline’s La Première suites were introduced in 2014, and are currently available on selected B777-300 aircraft serving destinations in North America, South America, Africa and the Middle East.

Commenting on the news Benjamin Smith, CEO of Air France-KLM, said:

“La Première represents the highest level of French excellence and is an intrinsic part of Air France’s DNA.

“Even at the height of the Covid crisis, we could see the attractiveness of such an offer for our customers, particularly on the North Atlantic route, where load factors in the La Première cabin are currently higher than they were back in 2019.

“We look forward to unveiling this new cabin, which is set to meet the highest global standards.”

For our round-up of which carriers offer a first class product, see:

Smart traveller: Which airlines have first class?