The Abu Dhabi Convention & Exhibition Bureau (ADCEB), part of the Department of Culture and Tourism – Abu Dhabi, has signed a Memorandum of Understanding (MoU) with Etihad Airways to provide extra support to MICE groups travelling to Abu Dhabi.

The strategic partnership will enable ADCEB to offer complimentary flights and discounts to eligible MICE groups as part of its Advantage Abu Dhabi programme, an initiative that provides financial assistance, event planning benefits, subvention, and destination-driven value-adds to event organisers and corporate clients.

The MoU will offer Advantage Abu Dhabi applicants additional flight benefits and perks such as group booking discounts, complimentary flights for large MICE group bookings on direct flights, and special flight rates for site/destination inspection trips to Abu Dhabi for clients that hold their business events and incentive groups in the emirate.,,