Accor’s Tribe brand has landed in the city of Amsterdam.

Tribe Amsterdam City is located within the ‘Gare du Nord’ project in Amsterdam-North, next to the Noord station on the North-South metro line.

Guests can reach the city centre within eight minutes, and nearby attractions in the district include the Eye Film Museum, A’dam Lookout and the NDSM Wharf.

Designed by London-based architects Feix and Merlin, the property has 192 rooms and suites, a 24-hour gym, an all-day social hub, and a coffee bar which transforms into a cocktail bar by night. The bar will serve low-alcohol cocktails, co-created with French bartender Matthias Giroud.

General manager Roos Bruyn commented:

“The TRIBE experience is aimed to be seamlessly easy but with a caring touch. In 2022 not everyone needs to have the same experience. If you are on business arriving late night, we have a quick check-in and grab & go offer from our beautifully curated kiosk with snacks and drinks. If you have the time and need a chat: we have a bespoke cocktail menu and a lively social hub.”

Accor acquired Australian hotel group Mantra in 2018, and with it a sole existing hotel in Perth under the Tribe name.

The decision was made to roll out the brand as a four-star midscale offering.

Glasgow had been scheduled to be the first European location for the brand, but that honour ended up going to Tribe Paris Batignolle, a 79-room hotel close to Parc Martin Luther King.

Tribe plans to open 50 properties worldwide within the next five years, with openings in destinations including Paris, Bali, Phnom Penh, Budapest, Belo Horizonte, Warsaw, Manchester, Riga and Milan.

The UK will also see new Tribe properties in London, Manchester, Birmingham, Liverpool and Chester. ;