udChalo, a consumer tech company that exclusively caters to the armed forces of India, forays into offering curated and customized collection of travel and tourism packages for its audience. Observing an uptick in demand for travel and tourism amidst defence personnel and veterans in the post Covid era, this decision came as a part of strategic expansion plan for the startup. Living up to the brand ethos of making lives simpler for the armed forces, this vertical launch comes in right when the defence fraternity of India is looking forward to travel, post two years of restrictions.
A recent on ground survey of jawans undertaken by udChalo suggest, more than 40 per cent of army personnel are looking forward to travel in 2022 during their holidays. Since the pandemic is officially over, and the restrictions on travel norms has been relaxed, jawans are looking forward to plan their travels with their family and dependents. A large proportion of these participants would choose holy pilgrimage destinations like Shirdi and Vaishnodevi for soul soothing purposes. While the rest are keen on travelling to destinations with scenic beauty and serendipity like Kerala, Andaman & Nicobar islands, Rajasthan and Himachal.
Keeping these changing demands in mind, udChalo now brings curated collection of travel packages for its user base. Travellers can now book from these handpicked travel destination of their choice at the best discounted prices for this consumer segment.
Talking about the expansion plan of his business, Ravi Kumar – Founder & CEO of udChalo said, “This pandemic has been a challenging and stressful time for every individual. Just as families plan to return to their travel routines, our defence personnel also return to seeking solace and well deserved recreational breaks. Living up to our motto of ‘service for services’, these special packages are pocket friendly, specifically designed to meet the unique requirements of our jawans offering comfort and convenience as the key parameter while they are on a vacation. We are optimistic of the acceptance of udChalo’s new offering which will contribute to this changing mindset in our segment and assist us in our further expansion plans.”
Recently udChalo forayed into real estate business. With udChalo, now Indian defence personnel can purchase real estate through udChalo at a minimum 10 per cent discount from the actual market price.
