Hard Rock International has opened its first hotel in The Big Apple, joining existing US locations including Atlantic City, Hollywood, Orlando and San Diego.
Hard Rock Hotel New York is situated at 159 West 48th Street, and offers 446 rooms featuring “striking blue tones and gold accents”, as well as “iconic imagery of notable artists printed on glass doors along with sound wave carpet patterns and sculptural artwork above the headboards”.
Facilities include the two-floor entertainment space The Venue on Music Row, upscale restaurant upscale NYY Steak in partnership with the New York Yankees, all-day-dining Sessions Restaurant and Bar, the 34th floor RT60 bar and lounge, and the Rock Shop for Hard Rock merchandise.
Hotel memorabilia include a leather motorcycle jacket owned and worn by Joey Ramone, a pair of silver patent leather boots worn by Lady Gaga, handwritten lyrics for John Lennon’s 1972 ode to his adopted home “New York City”, and custom outfits from Jay Z and Beyoncé.
The brand debuted in London in 2019, within a 900-room property on the corner of Oxford Street and Park Lane near Marble Arch, which formerly operated as the Cumberland hotel.
Commenting on the New York opening Jim Allen, Chairman of Hard Rock International, said:
“New York City is one of the greatest cities in the world and we are honoured to open our doors to locals and travellers looking for a best in class hotel, dining, and entertainment experience.
“Hard Rock has had a presence for decades in the City, but this location will deliver an entirely new experience from the brand that’s been synonymous with music and entertainment for over 50 years.”