Thomas Cook India has signed a strategic agreement with Maldives Marketing and Public Relations Corporation in a sustained endeavour to promote the Maldives by boosting visibility and visitations from the high potential India market. The partnership will leverage Thomas Cook India’s diverse segments of leisure, MICE and B-leisure, coupled with the strength of its unique omnichannel/phygital model – the significant size-scale of its extensive retail presence pan India, its portal, holidays app, unique virtual holiday store and call centre.

This partnership between Thomas Cook India and MMPRC will deploy a multi-pronged strategy focussed on product development, knowledge-training and marketing. The marketing campaign will extend across a viable range of external media and owned properties, including print, digital and social media platforms, web messages, emailers, etc. to position the Maldives as a top-of-mind destination and accelerate demand from India’s families, couples/honeymooners, millennials, young professionals, MICE and B-leisure segments.

Rajeev Kale, President and Country Head – Holidays, MICE, Visa, Thomas Cook India said, “Maldives is a valuable and strategic partner for us at the Thomas Cook India Group and we are delighted to sustain our collaboration with Maldives Marketing and Public Relations Corporation. Our agreement has been timed perfectly to leverage India’s key booking season for the upcoming Summer holiday season. Our multi pronged approach is strategic and long term: with an unerring eye on knowledge/education of our front line teams, strong product focus and attractive promotions to showcase Maldives. We plan to maximise our powerful omnichannel network to benefit this partnership – offering customers the choice and convenience of selecting their preferred mode of contacting us: via our holiday app, virtual holiday store, website, call centre or extensive retail network pan India”.