CapitaLand Investment Limited’s (CLI) wholly owned lodging business unit, The Ascott Limited (Ascott), has upgraded its loyalty programme, Ascott Star Rewards (ASR), to offer more rewards for members’ bookings made via its direct channels.

In celebration of ASR’s third anniversary this April, ASR members can now earn points on qualifying bookings through Ascott’s reservation offices via email, phone call and WeChat, as well as authorised travel agents via Ascott’s Global Distribution System.

Members can also earn points for walk-in bookings across Ascott’s 400 ASR participating properties globally.

Ascott operates 16 addresses in the Middle East, Africa, Turkey and Central Asia, including Ascott Corniche Al Khobar, Ascott Rafal Olaya Riyadh, Ascott Sari Jeddah, Ascott Tahlia Jeddah, Citadines Al Salamah Jeddah, Spectrums Residences Jeddah and the newly opened Somerset Downtown Al Khobar in Saudi Arabia (pictured); Somerset Maslak Istanbul in Turkey; Ascott Park Place Dubai, Citadines Culture Village Dubai and Citadines Metro Central Dubai (Franchise) in United Arab Emirates; Somerset Al Fateh Bahrain; the new stylish Citadines Al Ghubrah Muscat in Oman; the recently re-launched Somerset West Bay Doha in Qatar; Ascott’s first foray in Central Asia – Somerset City Centre Atyrau in Kazakhstan; and the recently launched Somerset Westview Nairobi in Kenya, which earmarked the brand’s entry into East Africa.

To give ASR members a head start on their travel plans in 2022, members can purchase ASR points and receive up to 35 per cent bonus points from now to April 30, 2022.

ASR members can also enjoy 50 per cent off points redemption through ASR’s point-for-point matching. It is limited to the first 10 million eligible points redeemed globally, up to 10,000 bonus points per transaction.

In addition, members who complete their stay from now to May 31 2022 will be fast-tracked to upgrade their membership tier with 50 per cent less spend cumulatively. ASR members who link their corporate email address to their account by December 31 2022 can also earn more points and receive a 30 per cent off voucher.

The ASR membership comprises Classic, Silver, Gold and Platinum tiers, and with every tier upgrade, members will receive more benefits such as bonus points, complimentary room upgrades, airport transfers as well as early check-ins and late check-outs. Platinum members will also get greater rewards, receiving 5,000 bonus ASR points when they complete their stay by May 31 2022.

ASR members currently enjoy a slew of benefits, from buying cash vouchers or a package for their next stay or for their loved ones, to leveraging the ASR Elite Status Match and CapitaStar-ASR Points Exchange programmes that allow them to gain more perks or upgrade their membership tier.

Registration for ASR membership is complimentary. To sign up for a membership or for more information, please visit: here. For more information on ASR’s ‘Endless Travel Possibilities’ celebratory promotions, please visit: here.