Plaza Premium Group has unveiled plans to launch a new Visa-branded lounge concept.

The group has partnered with Visa Brazil to develop a lounge at Sao Paulo’s Guarulhos International airport.

Plaza Premium said that the “milestone partnership” would see it introduce “introducing a new frontier of airport lounge experiences to Visa card members and travellers alike”.

The new lounge will be “just for Visa cardholders”, although Plaza Premium said that the two firms will also collaborate to “provide an innovative end-to-end customer journey to a wider range of travellers”.

Exact details and a planned opening date have yet to be announced, but Bora Isbulan, Deputy CEO, Plaza Premium Group confirmed that “We also wish to introduce this unique lounge concept across Visa’s future network”.

“Partnering with Visa, one of the most innovative global financial services institution has enabled us to further elevate travel experiences in the new era of travel, in which travel habits requires contactless and digitalized interactions,” said Isbulan.

“The PPG team is familiar with the market as we have been operating our own branded lounges and airport concierge services for five years in Brazil, the partnership has provided us with a springboard to further our presence in this strategic market.

“We are confident in providing a comforting, memorable, and seamless airport experience that delights Visa’s customers and serves travellers’ evolving needs and expectations.

“With over 24 years of expertise in creating award-winning airport moments, we look forward to working hand-in-hand with Visa to delight global passengers with memorable pre-flight airport interactions and provide best-in-class hospitality. bringing more innovation, diversification, and value which more travellers will benefit from.”

The news comes as an increasing number of financial services firms are developing airport lounge concepts.

Last year JPMorgan Chase announced plans for branded lounges at at Hong Kong, Boston and New York’s LaGuardia airports, while Capital One recently opened its first lounge at Dallas Forth Worth, with two more facilities set to follow at Washington Dulles and Denver International this year.

First JPMorgan Chase lounges confirmed for Hong Kong, Boston and New York’s LaGuardia

American Express meanwhile has an established network of airport lounges under the Centurion brand, including a recently opened space at Heathrow Terminal 3.