IHG’s Voco brand trials personalised 'Turn Up' service

9 Apr 2022 by Hannah Brandler
Voco Cardiff 'Turn Up' trial

IHG Hotels and Resorts’ hotel brand Voco is trialling new tailored service ‘Turn Up’ at select properties in the UK.

The brand is offering a more personalised service to guests for an additional £40 per night at Voco Oxford Thames, Voco St David’s, Cardiff and Voco Grand Central Glasgow for stays until May 27, 2022.

The product has been launched as a result of recent findings in a nationwide survey. Half of respondents agreed that an approachable and personalised experience is more important than ever in a post-pandemic world, while over two-thirds of travellers placed high-quality service above all when booking where to stay.

Furthermore, a quarter (24 per cent) of respondents said that they desired afternoon tea in bed, whilst 30 per cent wanted hotels to offer late night comfort food as part of their room service menus.

The three properties are offering guests their favourite drinks and snacks on arrival; access to a library of books; enhanced relaxing shower/bath experience; and an in-room Nespresso machine with chocolate pairing. The Glasgow and Oxford properties are also offering a late-night cravings menu, while the Oxford hotel also offers portable speakers.

Voco Cardiff - In-room afternoon tea

The Cardiff property offers a few additional services such as in-room afternoon tea, a dog walking/pet-sitting service, and an in-room massage or spa treatment for an additional fee.

Guests can add the ‘turn up’ service to their booking by calling the participating hotels. During the pre-stay call customers will be asked which services they want for their stay.

Will Yell, VP luxury and upscale conversion and affiliate brands at IHG Hotels and Resorts, said:

“From craving connections to desiring the unexpected, the voco Turn Up service rooms deliver on the expectations of what today’s travellers want when they check-in to a hotel. We know that a one-size-fits-all approach to hotel service no longer resonates with travellers – nearly half of those surveyed stated that they wanted to be valued as an individual.

“Whilst a thoughtful and charming approach to guest stays makes voco hotels so unique, we’re also known for doing things a little bit differently. The limited-edition services take the existing voco hosted experience to a whole new level of the guest experience, and we look forward to welcoming guests looking to take tea and cake in bed or indulge in a midnight feast with our late-night cravings menu.”

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