Virgin Atlantic unveils A350 Upper Class experiences

5 Apr 2022 by Hannah Brandler
Virgin Atlantic The Booth wine experience

Virgin Atlantic has released details of new experiences including private dining, wine and cognac tasting exclusively available on its A350 aircraft.

The experiences for two have been designed for leisure customers and will be available within The Booth in the Upper Class cabin – the social space that has replaced the former The Loft. The airline first announced the new space in September last year:

Virgin Atlantic unveils reconfigured A350 for leisure markets

Virgin’s London Heathrow-Orlando route is the first to feature the newly configured aircraft and experiences.

The wine tasting features three wines (an English white and rosé, along with a spritzer) from The Uncommon, which produces locally grown, sustainably made English wine in a can.

Customers can also take part in a cognac tasting experience with chocolate pairings from French producer Delamain, and will receive a tasting glass which they can keep as a memento.

Further experiences include private dining or ‘Game Time’ whereby guests compete with their travel partner using the airline’s exclusive playing cards. The airline says that it hopes to launch further experiences across its entire fleet “in the coming months”.

Virgin Atlantic The Booth cognac experience

Corneel Koster, chief customer and operations officer at Virgin Atlantic, commented:

“We always strive to create brilliantly different experiences for our customers and the introduction of The Booth demonstrates this perfectly.  We’re famous for our on-board social spaces and The Booth elevates the customer proposition for our leisure travellers to new heights.

“Whether that’s sampling the leading English wines from The Uncommon, sipping Delamain’s  signature cognac or simply enjoying a game of rummy at 38,000 feet, we’ve got something on offer to suit every one of our customers’ tastes.”

The A350-1000 offers a total of 397 seats – 16 Upper Class suites, 56 Premium seats, and 325 economy seats (of which 45 will be Economy Delight).

A total of five A350s set to be delivered with the new layout by June 2023.

The Booth was designed by Virgin Atlantic’s in-house design team alongside London-based design agency Factorydesign.

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