UK’s M Gallery properties join new Sutton Hotel Collection

5 Apr 2022 by Mark Caswell
Francis Hotel Bath

Accor’s MGallery brand is currently absent from the UK market, following the transition of three properties to the new independent Sutton Hotel Collection.

Castle Hotel Windsor, Queens Hotel Cheltenham and Francis Hotel Bath remain under the same ownership but will now be represented under the collection named after owner and founder the late Sir Richard Sutton.

A press release said that the transition period for the hotels “has been underway for several months and will continue over the next six months”, with all three properties “benefiting from continued investment, including the installation of up-to-date technology and new processes and systems which focus on an improved experience for guests”.

Castle Hotel Windsor

A spin-off of Accor’s Mercure brand, MGallery launched in 2008, and currently counts over 100 properties in 30 destinations within its portfolio.

MGallery debuted in the UK in 2011 with London’s St Ermin’s Hotel (now part of Marriott’s Autograph Collection), but has never really taken off here, with only a handful of properties joining the brand.

London’s Victory House hotel was branded as an MGallery property when it opened in 2017, but was subsequently debranded and now operates as an independent hotel.

Commenting on the move William Gibbs, hotels director at Sir Richard Sutton Limited, said:

“Following the investment that we have made over the last year across all three hotels, we will continue to invest in all of our properties and hire the finest talent to help us build a Sutton Hotel Collection brand known for its quality of service and offering.

“We have exciting plans to deliver our vision for a perfect stay and look forward to bringing this vision alive in the coming months and years.”

A website is listed on the press release of, although this does not currently seem to be active.

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