Accor has signed its first Sofitel property in the Holy City of Madinah, scheduled to open in 2023. With plans to revamp and rebrand an existing property under the Sofitel marque next year, the hotel will continue to operate under white label while it undergoes a comprehensive renovation.

Upon completion of the revitalisation works, Sofitel Madinah will bring the brand’s unique sense of joie de vivre to life.

The hotel boasts a landmark location in the centre of Madinah, a short walk from the northern entrance of the Al-Masjid an-Nabawi. It features 469 keys, including the most luxurious suite in Madinah, two- and three-bedroom suites, three dining outlets, an executive lounge, two meeting rooms and a fitness centre with a gym.