Qatar Airways has announced its latest partnership with French perfumer Diptyque.
Last year the Gulf carrier introduced Diptyque toiletries in its lounges and first and business class inflight washrooms, and it is now introducing new business and first class amenity kits in association with the brand.
The kits will initially be offered on routes across the Americas, Australia and New Zealand, as well as on A380 flights to London and Paris.
They feature one of two signature Diptyque fragrances – the ‘Eau Rose’ Eau de Toilette (an infusion of the damascena and centifolia roses), or the ‘34 Boulevard Saint Germain’ Eau de Toilette (notes of amber, patchouli, cinnamon and rose).
The kits also include a lip balm enriched with roses and violets, body lotion infused with the scent of orange blossoms, and face cream with prickly pear extract.
Qatar Airways also highlighted the sustainable element of the kits, which are made from vegan leather, and include eyeshades and socks made from recycled polyethylene terephthalate plastic.
Commenting on the news Qatar Airways Group chief executive Akbar Al Baker, said:
“We are the world’s best airline due to our constant innovation in elevating passenger’s experience. We are constantly looking at new ways to enhance our customer’s journey and surpass their expectations.
“Our customers will be delighted to discover a generous number of items inside the amenity kits, including a choice of Diptyque’s signature fragrances for women and men. Through this exclusive partnership with Diptyque, we have further elevated premium travel, having raised the bar for all other airlines.
“It is only fitting that two pioneering brands collaborate, and continuing our tradition of ‘firsts’. I am proud to say that Qatar Airways is the only airline that offers Diptyque products onboard, complementing the washroom amenities offered onboard and in our lounges.
“This partnership further enhances our world-class passenger experience, and will leave our customers with lasting memories of their journey, until we welcome them onboard again.”