Accor's SO/ brand to debut in Paris

12 Mar 2022 by Hannah Brandler
Morland Mixite Capitale - Hotel Facade

Accor’s luxury SO/ brand is set to debut in France in July.

The brand forms part of Accor’s global lifestyle hotel partnership with UK-based developer Ennismore, which was announced in late 2020.

SO/Paris will be located in the Morland Mixité Capitale complex, set on the banks of the River Seine in the city’s fourth arrondissement.

The building on Boulevard Morland originally housed the Préfecture de Paris police headquarters, and has been redeveloped by Emerige in conjunction with David Chipperfield Architects and CALQ Architecture into a mixed-use centre.

The 162-room hotel features avant-garde design by architectural firm RDAI, with natural materials such as leather and wood and movable furnishings.

Contemporary art is on display throughout the property, starting with a specially commissioned resin oeuvre in the lobby by French artist Neil Beloufa, which comments on the “throwaway culture” by integrating items of rubbish into the artwork.

Meanwhile, staff uniforms have been designed by Guillaume Henry, artistic director of fashion house Patou, and feature Parisian references such as fitted blazers and puffball skirts.

SO Paris x Paris Society - Bonnie restaurant Terrasse (Notoire)

The property will include 140 rooms and 22 suites across floors 7-14, which range from 25 sqm to 128 sqm and all feature photography from Thomas Fougeirol, bold colours, “timeless décor” and views over the Paris rooftops and landmarks.

The 15th and 16th floors will be home to Bonnie, a restaurant, bar and club from hospitality group Paris Society. The venue will feature 360-degree views of the city, and design by Jordane Arrivetz of the Notoire agency will pay homage to the 1960s and 1970s through curved edges, luxurious textures and bright colours.

The two floors will also include the immersive installation ‘The Seeing City’ by Olafur Eliasson and the Other Spaces Studio, which uses mirrors, glass and kaleidoscope boxes to transport “fragmented and reassembled images of the surrounding sky into the interior”.

SO Paris - Vue 15eme etage - HD

The hotel has partnered with French cosmetic brand Codage Paris to create a spa for both guests and external visitors. The spa will feature artwork by Elsa Sahal at the entrance, and works by Alice Guittard in the treatment rooms.

Guests will also have access to a 1,700 sqm fitness centre and pool within the Morland Mixité Capitale complex.

Meanwhile, the seventh floor will house four flexible meeting rooms, which total 200 sqm, and include plenty of natural light. The bar and club will also be available for private functions.

The Morland Mixité Capitale will also include offices, residences, a youth hostel, food market, urban agriculture, and an art gallery.

The SO/ brand currently has properties in locations such as Auckland, Bangkok, Berlin, Havana, St Petersburg, Singapore, Sotogrande and Vienna, with forthcoming locations including Dubai and Melbourne. ;

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