Etihad Airways, in collaboration with Environment Agency Abu Dhabi, has launched the Etihad Mangrove Forest, which offers passengers and corporate customers the option of offsetting their carbon emissions by adopting mangroves in Abu Dhabi.
In line with the Abu Dhabi Mangrove initiative by the Environment Agency Abu Dhabi, the Etihad Mangrove Forest is the culmination of multiple joint programmes between Etihad, Environment Agency Abu Dhabi, Jubail Island, The Storey Group and other partners to support mangrove conservation projects in the nation and develop new carbon sinks and natural resources to remove carbon from the atmosphere following the ‘Abu Dhabi for the World’ principle.
Biodiversity is the next step for Etihad to explore the promotion of conservation efforts for the native mangroves of the UAE.
Using a digital platform, the Etihad Mangrove Forest will enable guests and partners to invest in carbon removal for AED 18.5 (US$5) per mangrove, where the individual trees can be tracked online or through an app.
The guest receives a unique tree code, geolocation, and virtual access to their tree for the next 10 years with the option to gift the tree to their loved ones and name the tree to create a one-of-a-kind experience and bond.
The Etihad Mangroves Forest site has been chosen specifically due to its protected status under the Environment Agency Abu Dhabi, which guarantees its ability to remove carbon from the atmosphere for at least 100 years.
Using the platform’s app, investors can ‘chat’ with their chatbot-enabled tree, while also being able to track every tree with satellite maps and access data, including CO2 consumption metrics, which can be tracked and offset against emissions.
