Etihad Guest, the loyalty programme of Etihad Airways, and the UAE’s First Abu Dhabi Bank (FAB), in partnership with Visa, are launching a sustainably focused Visa credit card.
The card will reward shoppers for making sustainable choices in their everyday spending habits.
The FAB Etihad Guest Visa Sustainable Card will introduce a series of sustainability focused benefits that will educate and reward members for making sustainable choices and provide options to offset emissions for their spending.
The partnership is powered by ecolytiq, provider of digital infrastructure for green finance, which will provide the Sustainability-as-a-Service® technology to track sustainable spending.
This will support the change of behaviour and issuance of rewards for those making sustainable spending choices.
Etihad is the first airline in the region to reward frequent flyers for being more sustainable in the air and on the ground. Through Conscious Choices, Etihad Guest members are rewarded for offsetting their flights with miles, carrying less baggage on board, and purchasing sustainable products in the Reward Shop. In their daily lives, when not flying, members can also earn Tier Miles by offsetting everyday emissions such as driving, as well as emissions such as cooling your home or cooking your dinner, or by donating miles to a meaningful cause.
FAB maintains a leading position in the regional sustainable finance sector. It was the first MENA Bank to issue a green bond and has financed over US$30 billion in sustainable projects to date.
Visa recently launched Visa Eco Benefits, a new package of sustainability focused benefits for account issuers designed to enable and encourage cardholders to engage in sustainable consumption behaviours.
The launch of Etihad Guest Conscious Choices and the FAB Etihad Guest Sustainable Visa Credit Card are the latest initiatives under Etihad’s overarching sustainability ambition to achieve net zero emissions by 2050 and halve 2019 emissions by 2035.
