London’s latest boutique hotel Chateau Denmark is set to open its doors on April 4.
As previously reported, the 55-room and apartment property will be housed “across 16 characterful buildings in and around Denmark Street”, and will feature design by London-based Taylor Howes, imagining a time where “punk rock and vintage gothic meet modern psychedelia with a timeless grandeur”.
Accommodation options include Session Rooms (starting from £510) in Superior, Luxury and Deluxe categories. These are housed within the Now Building accessed through Denmark Street, and guests can expect “gold-trimmed, graffitied signature beds to full-blown psychedelia with bold colours and tactile rounded furnishings”, with Deluxe rooms also featuring a ‘kitchenette maxi-bar’.
Meanwhile Flitcroft Apartments (starting from £660) are housed within a mixture of Grade II listed townhouses, a mews house and mansion buildings along Denmark Street.
These start from 35 sqm, with design features including “illustrative and evocative wallpaper with original timber beams”, dark panelling; sculpted fireplaces opposite roll-top red-lined bathtubs, full size maxi-bars and “concealed doorways leading to powder rooms along with paisley patterned headboards”.
Signature apartments include the 51 sqm ‘I Am Anarchy’ – a duplex mews house behind No. 6 Denmark Street, and featuring “Johnny Rotten’s storied caricatures of his fellow bandmates, the Sex Pistols”, along with “gloss black furniture, tartan blinds and statement graffitied chairs”.
The atrium of the Now Building will feature immersive media screens – claimed to be the largest LED screens by pixel density anywhere in the world – and the top floor of the building will house the first London outlet for restaurant group Tattu.
Additional venues will open later in 2022, including a lounge bar and basement club, fitness centre, a recording studio, and live events spaces ranging in capacity from 360 to 2,000 guests.
Running from Charing Cross Road to St Giles High Street, Denmark Street has been associated with British popular music since the 1950s, and is where The Rolling Stones recorded their first album, and where the Sex Pistols once lived.
