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IHG's Avid brand opens 50th property

6 Feb 2022 by Hannah Brandler
avid Hotel Oklahoma City - Quail Springs

IHG Hotels and Resorts has opened the 50th property under its Avid Hotels brand.

Located in Florida, the 101-room Avid Hotel Ft Lauderdale Airport – Cruise is owned by Dan Resorts LLC and is currently accepting reservations for stays from February 10.

It is located five miles from the Ft Lauderdale – Hollywood International airport and a 15-minute drive to downtown Ft Lauderdale, the beach and Port Everglades cruise terminal.

Rooms feature blackout blinds, a 55-in HD TV, free wifi, a fridge and a safe. Guests can enjoy a complimentary breakfast in the lobby, or use the 24-hour grab-and-go shop. Leisure facilities include a gym and an outdoor pool.

This opening comes after last month’s launch of Avid Hotel Melbourne – Viera, located minutes from Florida Institute of Technology and famous attractions such as The Kennedy Space Center. Additionally, there is a 91-room Avid property located less than two miles from Orlando International airport.

A fourth Avid hotel in Florida is currently under construction in Ocala and “will open very soon”.

IHG noted Florida’s popularity as a tourism destination in the release, stating that it welcomed 91.5 million visitors in the first nine months of 2021.

Karen Gilbride, VP of avid hotels and Atwell Suites, commented:

“We are excited to start 2022 hitting such an important milestone for the brand. Since opening our first avid hotel in 2018, it’s exciting to now have 50 avid hotels open – each one purpose-built from the ground up.

“This points to the fact that our clear, unifying, winning purpose – to deliver the basics, done exceptionally well, at a fair price – works for both our guests and our owners. Our guests appreciate an affordable stay with clean, comfortable rooms, dependable technology, and a complimentary, grab-and-go breakfast. avid hotels delivers this ‘just right’ experience every time, at every property.”

The Avid brand was unveiled in September 2017, and has been designed to operate under a franchise model, comprising new-build properties offering a minimum of three floors.

IHG operates Avid properties in 21 states across the US, and recently opened a second property in Mexico. Additionally it will open its first property in Canada later this year, and there are over 160 properties in development.

ihg.com

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