British Airways has outlined a series of customer services improvements for 2022, including the return of the pre-Covid meal service in Club Europe.
The enhancements cover both ground and inflight services, with changes including:
- The introduction of dedicated check-in desks for World Traveller Plus customers
- The resumption of the carrier’s pre-Covid meal service in Club Europe, with new menus “and more variety” from next month
- The introduction of plant-based menus in the airline’s lounges, starting with Heathrow before rolling out to US facilities
- New water stations in the carrier’s UK lounges, with plastic water bottles being replaced with glass
BA also said that it will retain the option for lounge customers to order food using their mobile phone – an initiative which was introduced during the Covid-19 pandemic.
And the carrier said that it is “working on the next phase of its long-haul catering proposition, with exciting changes afoot”.
Finally BA is to launch a new baggage tracing system, “allowing customers to track their bag via their phone throughout their journey” – no further details have been given on this initiative for now.
Commenting on the news Tom Stevens, British Airways’ director of brand and customer experience, said:
“We’re committed to ensuring we deliver a premium proposition for our customers throughout their journey with us and when we do so, we need to ensure that sustainability is at the heart of it.
“We want to create an even better British Airways and know that we need to keep making changes to the customer experience with things like alternative menus, reducing plastics and introducing new technology to get us to where we want to be.
“In addition to these improvements, we are also moving ahead at speed with some of the larger initiatives that we promised to our customers, such as the roll out of our award-winning business class seat, Club Suite.”
