Accor has signed a multi-year partnership with mobility provider Sixt, providing additional benefits for members of its ALL (Accor Live Limitless) loyalty programme.
Members of ALL will now be able to earn reward points when booking a rental car with Sixt, with the number of points earned dependant on the cost of the rental.
The Accor website states that members can earn 200 points for a €50 rental, 350 points for €100 spent, and 550 points for €150 spent.
Mehdi Hemici, SVP business development and partnerships at Accor, said:
“We are very pleased to be collaborating with SIXT. This partnership brings together two key players in tourism who are both continuously striving to elevate their loyalty programs and create synergies, with high added value for members.
“Our relationship with SIXT, an industry leader, will strengthen our lifestyle loyalty program ALL – Accor Live Limitless and further bring to life our “Augmented Hospitality” strategy, providing members globally with more unique benefits and enhancing the guest experience beyond our hotels. Mobility is increasingly becoming a key driver of the ALL strategy and this partnership will allow us to further develop and accelerate it.”
Regine Sixt, senior executive president international marketing, Sixt SE, added:
“I am delighted to be working with Accor. This strategic partnership is the alliance of two strong brands that will further increase each other’s significance: Two premium brands in the tourism sector are combining their strengths in order to achieve synergies and continue to grow. In the future, SIXT will be the preferred and reliable mobility partner for ALL members.”
Sixt also stated that the partnership will increase the brand’s global visibility among business and leisure customers, given that Accor has 43 brands with 5,200 hotels across 110 countries.