PPHE Hotel Group is finally set to debut its Art’otel brand in London later this year.
Business Traveller first reported on the 164-room property back in 2015, and it had originally been scheduled to open in 2019, but the group’s latest trading update states that the 164-room hotel will now be unveiled in the second half of 2022.
Features of the lifestyle property will include a signature restaurant, as well as a rooftop swimming pool and bar.
Art’otel London Battersea Power Station will join existing hotels under the brand in Amsterdam, Berlin, Budapest and Cologne, with a second London property currently set to open in Hoxton in 2024.
PPHE has a strategic partnership in place with Radisson Hotel Group, allowing its Art’otel and Park Plaza properties to be marketed through Radisson and to participate in the group’s Radisson Rewards loyalty programme.
In other news, the group expects to reposition the existing Hotel Brioni in Pula (Croatia) later this year, followed by the Londra and Cargill Hotel in Rome in the first half of next year, and is building a “premium lifestyle” property in Zagreb, which is also expected to open in 2023.
Commenting on PPHE’s 2021 financial performance, which saw room revenue up 32.7 per cent compared to 2020 (but at just 33.7 per cent of 2019 levels), president and CEO Boris Ivesha said:
“Despite ongoing difficult trading conditions, we are very pleased to have outperformed the market where restrictions have eased and maintained our strategic progress. We are confident that trading in the year ahead will improve, with countries taking less restrictive strategies on managing the pandemic. Our recovery is supported by a strong financial position and our well-invested estate.
“Whilst uncertainties around the continuation of the pandemic remain, and the momentum reported in Q3 was impacted by concerns and complications arising from the emergence of the Omicron variant, we know that demand for our hotels continues to be strong, as consumers look forward to travelling where possible.
“Our market-leading offer positions us favourably to welcome back an increasing number of customers across our operating markets during 2022 and beyond.”