Etihad Airways has launched its dedicated sustainability focused corporate rewards programme.
Corporate Conscious Choices is designed to facilitate and deliver corporate partner sustainability goals through carbon offsetting, sustainable aviation fuel (SAF) investments and green surcharge fares.
The programme specifically targets organisations committed to reducing emissions and operating sustainably, with rewards and incentives designed to proactively support pro-environmental, social and governance (ESG) initiatives and employee behaviour.
Benefits span four core sustainability pillars: SAF Investment, Green Surcharges, Corporate Conscious Miles and Carbon Offsets.
“All corporates and organisations need transportation, whether it’s for travel or their supply chain. Our aim with the launch of Corporate Conscious Choices is to recognise those corporations that take the most sustainable actions through rewards and recognition,” said Tony Douglas, Group Chief Executive Officer, Etihad Aviation Group.
Etihad said the programme had already resonated with corporates, with several leading global organisations partnering with Etihad to launch Corporate Conscious Choices, including CWT, one of the largest business travel management companies globally, and Accenture.
How it works
Corporate Conscious Choices has been designed as an open platform that can be adapted to the unique needs of individual corporates, so rewards and incentivisation can be tailored against any of the four core pillars of the programme:
SAF Investment: Sustainable aviation fuel is one of the key components to a sustainable future of air travel, with the potential to reduce up to 80 per cent of net carbon emissions throughout its full cycle from production to utilisation. Through Corporate Conscious Choices, corporate partners have the ability to bulk buy Sustainable Aviation Fuel with Etihad, which will be fully accredited and can be used to offset against the company Scope 3 emission requirement.
Green Surcharges: Corporates can opt to have a ‘Green surcharge’ added to each corporate travel flight ticket, which is then invested in offset solutions, such as SAF, mangrove planting, re-forestation or community projects in Africa. The surcharge will pay or partially pay for the emissions created by staff on business travel, and these investments will be fully accredited where possible to provide the corporate with Scope 3 emission reductions.
Corporate Conscious Miles: When business travellers fly on Etihad and earn Etihad Guest Miles, the airline will award the miles to their organisation too. Corporate Conscious Points can be used to offset corporate travel, everyday activities or purchase sustainable products from the Etihad Guest Reward Shop.
Carbon Offsets: Corporate Conscious Points can be invested in either an Etihad Offset programme or a programme of the corporate’s choice to offset the emissions produced on every Etihad business travel flight. The Etihad solutions will be accredited where possible and provide a contribution to the corporation’s Scope 3 reduction and additionally scope 1 reductions for Etihad. With governmental pressure for corporates to demonstrate and uphold ESG standards, integrating offset schemes within corporates may raise these corporates scores in ESG indices, and Etihad will also work with partners on other ESG initiatives.