The world’s first all-electric motorsport series, the ABB FIA Formula E World Championship, is set to return to the Kingdom of Saudi Arabia this month for the start of its eighth season and, as the Official Airline Partner of the all-electric street racing series, Saudia is launching a new campaign to connect fans around with world with the sport they love.

The ‘Take Your Seat’ campaign features exciting new Formula E content, the chance to win the ultimate international race hospitality experience, and the opportunity to redeem new loyalty benefits and better rates for travel to championship races in iconic world cities with Saudia and its SkyTeam Airline Alliance.

Bringing Saudia’s partnership with Formula E to life by providing a platform for fans to enjoy shared experiences at races and at home, a new digital hub has been launched at where fans can purchase tickets to the race and download an augmented reality application exploring this season’s Formula E racing cars in 3D, enter a competition to win a VIP trip to an E-Prix of their choice, and have the chance to sign up to the Saudia loyalty programme ALFURSAN to receive up to 5,000 reward miles.

In 2022, Saudia and its SkyTeam Alliance will be serving all of the host cities on the Formula E race calendar, including Rome, Berlin, New York, London, Jakarta and Seoul.

For rounds one and two of the ABB FIA Formula E World Championship in Diriyah, Saudia is connecting fans with the kingdom’s capital city Riyadh from more than 72 domestic and international destinations.

Event organisers are anticipating thousands of fans to visit the capital for the E-Prix on January 28 and 29. They can explore Riyadh and the surrounding areas in Diriyah with more than 100 unique packages and offers available with Saudia Holidays.

For more information about Saudia’s partnership with Formula E, and to book flights with Saudia and its SkyTeam Airline Alliance partners to any race on the 2022 calendar visit