Malaysia Airlines’ parent company has unveiled a range of handbags made from repurposed aircraft materials including leather seats and life vests.
Malaysia Aviation Group (MAG) partnered with fashion brand Theselina to produce a range of five handbags, which have been named after IATA codes for destinations within the carrier’s network.
Materials sourced from Malaysia Airlines aircraft for the project include leather seats, belts, buckles, tablecloths and life vests, as well as the carrier’s ‘kebaya’ cabin crew uniforms.
The range – which can be purchased at myjournify.com – includes the the Sierra Yankee Delta (SYD) Personalised Canvas Bag; the November Romeo Tango (NRT) Messenger Bag; the Mike Yankee Yankee (MYY) Penan Bag; and the Mike Echo Lima (MEL) Backpack.
The group said that the initiative “underpins MAG’s commitment for a net-zero carbon emission future through upcycling efforts”, and follows the launch of its Sustainability Blueprint last year.
Commenting on the news acting chief sustainability officer of MAG and CEO of Firefly, Philip See, said:
“Sustainability is one of the key drivers in MAG’s Long-Term Business Plan 2.0 of becoming Asia’s Leading Travel and Aviation Services Group. As the parent company of the national carrier Malaysia Airlines, MAG continues to forge ways to promote socio-economic development and achieving our commitment of recording net-zero carbon emissions by 2050.
“This includes minimising our environmental impacts; positively enhancing the communities we operate in; ensuring safety excellence; driving profitability for the benefit of our stakeholders, employees; and ensuring compliance within the organisation.
“We at MAG believe that our customers should be able to enjoy the finer things in life while remaining conscious of our role in caring for the planet.
“We are proud to show the fruits of what our collaboration with high-end designer Selina Yeop Jr of Theselina has brought, through the repurposing of aircraft materials into bespoke designer bags, allowing us to reduce wastage whilst alleviating our flagbearing brand to the world.”
Last year Malaysia Airlines launched the MHArtisans initiative, encouraging its employees to create and sell handcrafted items on the airline’s e-retail store.