Hyatt to rebrand two IHG properties in London

20 Jan 2022 by Mark Caswell
Hyatt House London Stratford and Hyatt Regency London Stratford lobby space

Hyatt has announced plans to add two more properties to its growing London portfolio, with the rebranding of existing IHG hotels in London’s Stratford.

Under the agreement the 225-room Holiday Inn Stratford City is to become the Hyatt Regency London Stratford, while the 127-room Staybridge Suites Stratford City will be reflagged as the Hyatt House London Stratford.

The two hotels form part of a mixed-use building within the Westfield Stratford City shopping centre close to Stratford station, with retail outlets on the ground floor, staff facilities on the second floor, the reception of the current Holiday Inn on the third floor, and that of the Staybridge Suites on the 12th floor.

Hyatt Regency London Stratford Guest Room

Business Traveller visited both properties shortly after they opened in June 2012 (ahead of the London 2012 Summer Olympics). Hyatt said that the properties would be rebranded in the second quarter of this year, following “extensive refurbishment”.

The additions are the latest in a string of Hyatt developments in the UK capital.

The group opened the first central London hotel under its select service Hyatt Place brand last summer, housed within a redeveloped 1980s office on Whitechapel Road, and Hyatt is also set to rebrand the former Crowne Plaza London The City as the Hyatt Regency London Blackfriars in the coming months.

Great Scotland Yard Hotel opened under Hyatt’s Unbound Collection shortly before the onset of Covid-19 (for our Tried and Tested review click here), and two other London hotels are also under development – the Park Hyatt London River Thames in London’s Nine Elms area on the south bank of the River Thames, and the Hyatt Regency London Olympia attached to the redeveloped Olympia London exhibition centre site on Hammersmith Road.

Hyatt to open Regency property in London’s Olympia

Other existing Hyatt properties in the London area include Hyatt Regency London The Churchill, Andaz London Liverpool Street, Hyatt Place London Heathrow Airport and Hyatt Place West London Hayes.

In 2019 Hyatt also rebranded two existing Manchester properties which had been operating under IHG’s Crowne Plaza and Staybridge Suites brands.

Commenting on the news Felicity Black Roberts, vice president of development Europe, Hyatt, said:

“The addition of these two hotels will be another exciting step in growing Hyatt’s brand presence in the United Kingdom and in creating a network of hotels across the key commercial and leisure markets in the country.

“We worked closely with M&L Hospitality to choose the right brands for the location and are pleased to be continuing our relationship with them following the successful openings of Hyatt Regency Manchester and Hyatt House Manchester in 2019.”

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