Hyatt is to add a Hello Kitty-branded hotel to its portfolio, as part of an agreement with Hong Kong-based Keyestone Group.

The 221-room property is expected to open in 2025 as part of the Sanya Hello Kitty Resort, and will be marketed under Hyatt’s JDV brand.

The hotel will feature “rooms and villas adorned with Hello Kitty designs and other well-known and beloved Sanrio characters”, and will offer facilities including three signature restaurants and bars, a themed ballroom, swimming pool, spa and fitness centre.

Hyatt added JDV to its portfolio when it acquired Two Roads Hospitality in 2018, and the brand currently counts around 20 hotels across North America, China and Europe, including three recently added properties in Sweden.

Hyatt to grow portfolio in Sweden

Sanya Hello Kitty Hotel will join Grand Hyatt Sanya Haitang Bay Resort and Spa as Hyatt’s second hotel in Hainan.

According to a press release the forthcoming Sanya Hello Kitty Resort – which is set to open its doors in 2024 – “will offer guests and visitors an immersive and memorable experience intimately connected to and reflective of the theme park”.

Commenting on the news Stephen Ho, Hyatt’s president of growth and operations, Asia Pacific, said:

“We are delighted to be working with Keyestone Group and are grateful to them for entrusting Hyatt with the first Hello Kitty-themed hotel in this fast-growing market and expand our brand portfolio in China.

“We look forward to bringing to life well-loved Sanrio characters in this exciting new project, which will retain a unique identity while providing the JDV by Hyatt brand’s signature guest experience that is inclusive, free-spirited and distinguished by heartfelt and joy-driven service.”