The Singapore Tourism Board (STB) is spearheading discussions on the revival and reimagination of the tourism sector at Expo 2020 Dubai.

It has partnered with leading forum organiser, Intelligence Squared, to stage a forum under STB’s SingapoReimagine Global Conversations series, with a view to sparking thought-leadership conversations on the future of travel and tourism.

Launched in Singapore last year, SingapoReimagine is an international campaign to rally local and global communities to reset and revive tourism, while building the anticipation for travel to Singapore.

As travel gradually resumes, STB aims to reignite the passion to travel by showcasing how Singapore has reimagined itself through fresh and innovative experiences, while ensuring peace-of-mind for all travellers.

SingapoReimagine calls on global industry leaders to exchange ideas and explore collaboration opportunities to reshape travel and also highlights changing consumer behaviours as well as the latest trends and observations on travel and tourism.

Singapore, Marina Bay, Garden By the bay, botanic garden, Supertree Grove and Cloud Forest

Reimagined Cities

The Dubai edition of the SingapoReimagine Global Conversations series is entitled Reimagined Cities: Can cities leverage urban design and technology to attract the next generation traveller? The event, which will take place from 3.30pm to 5pm on Saturday, January 22, 2022 in the Terra Auditorium at Expo 2020 Dubai, will see an expert panel provide insights on shifts in global travel trends and what the next generation would want from a destination.

Throwing the spotlight on urban design and technology, these conversations will challenge traditional ways of destination marketing and discuss exciting trends within the travel and tourism industry.

The stellar line-up of industry experts leading the discussions will include Dr. Barkathunnisha, Co-Founder, World Women Tourism and Founder of Elevated Consultancy & Training; Michael Magill, Managing Director, RSP Architects Planners & Engineers (Pte) Ltd Middle East; and Xavier Anglada, Managing Director at Accenture – Innovation, Digital Transformation, Energy Transition.

The session will be moderated by Sarah Khan, recently appointed Editor-in-Chief of Condé Nast Traveller Middle East, who will shed light on travel expectations and behaviours of the new generation of modern travellers.

Hot topics to inspire change

The panel will cover a variety of topics, including how the tourism sector can adapt to changing consumer preferences by employing artificial intelligence and technological innovations. For example, touchless technology can be used to facilitate a seamless visitor journey, while augmented reality can provide immersive navigation services and bridge language barriers.

The event will also share examples of how cities are creatively deploying architecture to design tourist attractions of the future – from championing sustainable, green buildings to incorporating bold and contemporary urban design features. It will also explore how sustainability is influencing where people choose to travel to, where they stay and how destinations are transforming in tandem with these needs.

It is hoped the discussions and perspectives shared during Reimagined Cities: Can cities leverage urban design and technology to attract the next generation traveller? will drive more collaborations and inspire action to reimagine tourism offerings across diverse industries. In essence, delivering change is the desired outcome, which is very much aligned to Expo 2020 Dubai’s core objectives.

Other forums in the series are entitled: Reimagine Experiences, Reimagine Travel Journeys and Reimagine Sustainability and Wellness.

Sign up now

The SingapoReimagine Global Conversations series targets industry and business leaders covering tourism, attractions, design, entertainment, events, hospitality, sports, technology, MICE and beyond. For more information, or to sign up to attend this cutting-edge discussion, please click here.

For more information on The Singapore Tourism Board (STB), the lead development agency for tourism, which is one of Singapore’s key economic sectors, visit www.stb.qov.sq or or follow or mycompany/