IHG Hotels and Resorts is to add the first Asian property under its new Vignette Collection this spring.
The existing Sindhorn Midtown will join the group’s lifestyle and luxury Vignette offering in March, adding to the brand’s inaugural property Hotel X Brisbane Fortitude Valley, which joined in December 2021.
The 393-room Sindhorn Midtown is situated in Bangkok’s Langsuan district, and features a rooftop pool, three restaurants and bars, a fitness centre, and 170 sqm of meeting space.
Rooms and suites feature signature artworks from local artists such as Kachama Perez, and design elements including Fritz Hansen’s Drop chairs.
The property is the second partnership between IHG and Siam Sindhorn Co Limited, following the opening of Kimpton Maa-Lai Bangkok in 2020.
Both hotels are situated within Sindhorn Village, a development project spanning the area between Bangkok’s Langsuan Road and Soi Tonson.
IHG launched the Vignette Collection in August 2021, and has since signed a multi-property deal to add three existing European hotels in Portugal and Austria under the brand this year.
Commenting on the news Serena Lim, vice president, development, SEAK, IHG, said:
“We are excited to extend our partnership with Siam Sindhorn and welcome Sindhorn Midtown as our first Vignette Collection hotel in Asia, situated in the bustling city of Bangkok and demonstrating our continued sustainable growth in the Kingdom.
“We have developed a strong working relationship with the team at Siam Sindhorn, working closely together on Kimpton Maa-Lai Bangkok which became the talk of the town when it launched in the middle of the pandemic.
“Sindhorn Midtown is a beautiful property offering a one-of-a-kind stay experience, designed with a modern Thai flair with stylish and comfortable rooms and suites. As guests start to travel again, the hotel will deliver a fantastic and authentic experience for both leisure and business travellers.
“We are seeing increased interest from owners to bring their world-class and independent hotels into the Vignette Collection as each property’s distinctive identity will be celebrated while enjoying the power of IHG’s global scale.
“We will open our second Vignette Collection hotel in Pattaya, Thailand in the next few years and expect to attract more than 100 Vignette Collection hotels globally in ten years.”